Alexander McQueen X Plastik Magazine
Amalgamating the aesthetics of the brand with the cultural identities of the magazine.
The theme is “Pride and Prejudice” due to the Psychological identity of the Plastik magazine which is Denial and Sugarcoating with a Warrior character that is strong, edgy and empowered from Mcqueen's FW 20/21 collection. The Plastik magazine comprises people who live their superficial life as the drag queens who are culturally not accepted which leads them to resort to dressing up in a way that would help them sugar coat their actual feelings and live in denial from their reality of life. They are bold and take pride in their lifestyle. On the other hand, The collection portrays a strong sense of love for culture, fearlessness and female empowerment with powerful romance.
